ICYMI: Gas tax ad plays at gas pumps — for now
“There’s no escaping political ads this year in Minnesota with millions spent to target potential voters through television, the Internet, billboards and mailboxes. Now add gas pumps to the list — at least for now.
A heated debate over the gas tax in the race for Minnesota governor has migrated to those screens that come on when drivers stop to refuel. To the dismay of an association that speaks for gas stations, the Republican-aligned Minnesota Action Network IE political action committee bought time on hundreds of fuel pump screens to criticize DFLer Tim Walz over taxes, including his proposal to raise the gas tax.
“There is a lot of traffic on traditional TV mediums and just pure exhaustion with traditional TV and the ads we’re fighting with there,” said the group’s executive director Gina Countryman. “As we try to be more creative about how to reach voters who are getting hammered on TV right now with ads from seven different directions, this might be a good way to do that.”
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